Gamers all over the world are scraping their jaws off the floor after hearing about a shocking, and expensive, takeover of Activision Blizzard by Microsoft. Microsoft, known in the gaming industry as the makers of the still elusive Xbox Series X, scooped up Activision Blizzard for about $69 billion.
How Did the Acquisition of Activision Blizzard Go Down?
Microsoft came knocking around November of last year. This couldn’t come at a better time, especially with Activision’s CEO, Bobby Kotick, who has been under the weight of a hydraulic press following all these messes involving workplace issues in his company. Fortunately, Microsoft’s lesser-of-two-evils Phil Spencer will assume control once the deal goes through.
The deal also comes at a time when the gaming industry is seeing a boom in business during a major global pandemic. With the metaverse and a shift towards virtual gaming, having some of the Activision Blizzard titles under a giant who knows how to do something about it is only good for business. Microsoft did need a win after they’ve had mixed success trying to get into social media after failing to pick up Pinterest and Discord.
However, this acquisition is on the heels of Microsoft’s cash deal for ZeniMax Media Inc., the parent company of Bethesda Softworks. Even if Microsoft didn’t pick up Activision Blizzard, they’re still sitting pretty with Minecraft, The Elder Scrolls, Fallout, and Doom. Fortunately, they did pick up Activision Blizzard, so what does Microsoft get?
Why Did Microsoft Purchase Activision Blizzard?
Why do any companies gobble up another? There’s only one word: money. Microsoft might not have the most stellar reputation, but it’s better than whatever Activision Blizzard was doing the past couple of years.
Imagine if Microsoft just cleaned the house of everyone who was ever a social media embarrassment due to illegal and immoral activities and turned around some of these franchises around. Now, we won’t have to be embarrassed about giving money to Overwatch 2 if it finally releases under Microsoft’s watch. Knowing how long Halo was delayed after some embarrassingly low-poly screenshots, we’re not holding our breath for Overwatch 2 anytime soon (for anyone who was still holding their breath).
What Titles Does Microsoft Own Now?
There’s a whole list of game franchises that Microsoft owns now, and it’s going to give Sony a real run for its money. Seriously, as soon as the news broke, there was a drop in the price of Sony shares, and they say console wars aren’t real. Here’s a list of big names now under the Microsoft umbrella:
- World of Warcraft
- Call of Duty
- Candy Crush Saga
- Crash Bandicoot
Not only does Microsoft now own these big names, but they get to oversee their e-sport leagues and any intellectual property Activision Blizzard had control over. Not to mention any gaming IPs they could revive for that nostalgia factor.
The deal will close next year in 2023 so Activision Blizzard has time to clean up any loose ends.